The New New Yorker is the result of my undergraduate thesis Learning from Web Brutalism. Exploring the role of reactionary design movements in opposition to increasingly standardized web, the thesis contains a research presentation, abstract, poster (with an interactive poster), process/proposal book, and a brutal redesign of the New Yorker.
The New New Yorker is a new publication for a new generation. Influenced by the DaDa notion of chance, applying research methods from Learning from Las Vegas to brutal websites, and the work of Tracy Ma and Bloomberg Businessweek, the redesign serves as a case study for the next movement in web design for the millennial generation. It uses irony, irreverence, deadpan, and the empathetic human voice to remove the stuffiness, elitist, and exclusive nature of the New Yorker to create a pertinent publication for the next generation of the socially and culturally conscious.