Founded in 1994 in Greater Boston, MA, The Museum of Bad Art (MoBA) is a privately owned museum whose stated aim is “to celebrate the labor of artists whose work would be displayed and appreciated in no other forum”. The MoBA truly is a special and unique place, the first institution to truly celebrate creativity, enthusiasm, and failure; more than just a kitschy joke, the MoBA is a serious art institution and needs to balance the rigor and fun of the museum.
The new MoBA lives in dichotomy and juxtaposition, contrasting and balancing minimal brutalism and expressive and colorful eccentricity. The logotype serves as an introduction to these concepts with a strong and expansive system to communicate and balance the complex oppositions.
The identity revolves around the playfulness and energy of the art, while taking inspiration from what would be considered ‘bad’ in a traditional gallery, such as crooked frames, distracting patterns built from randomized processing with awkward polygons, bright and expansive colors, and experimental typography. This system utilizes brutally simple design, contrasted with a playful and expressive attitude, an approbriate metaphor for the institution with a serious commitment to the art world that serves Kool-Aid and Fluffernutters at its openings.